Sub-brands
Four identities with their logotypes, exact colors, and signature rule.
Four identities. One shared base. This guide shows which mark signs each piece, which colors belong to it, and how to recognize it without reading technical documentation.
Brand architecture
A different signature for each relationship
The first glance must reveal who is speaking. The logotype does that job; text only clarifies the relationship.
Group
Arcasiles Group signs alone. It is the primary brand.
booking & management Endorsed sub-brand
The band signs at the top. Arcasiles Group closes the piece under «booking & management».
House name
Arcasiles is part of the logotype itself. It needs no second signature.
Shared system
The base that never changes
The paper, graphite, and gray scale of Arcasiles Group support every sub-brand. Each project adds its colors; it does not replace this base.
JALEO is the only exception: its identity includes pure black alongside red.
Click any color to copy its hex.
Identities
Four voices, four systems
Click any color to copy its hex.
Direct and high contrast: red, black, and presence.
Warm and rhythmic: coral and cream on the Group base.
The name acts as the signature until a definitive logotype exists.
An intimate concert series produced by Arcasiles Group.
MCP
Request the correct asset
Assistants retrieve the originals through brand_asset. This keeps every use on the approved file and never approximates a logotype.
brand_asset("jaleo")brand_asset("vega soul")brand_asset("las noches")